A Little Marketing

The Components of a Marketing Plan
July 11, 2008, 1:42 pm
Filed under: Uncategorized | Tags: , , ,

Many books and sites feature an outline of the components of a marketing plan. Usually they are only slighty different from one another and basically come down to the same thing. And since I’d be wasting your time if I listed every single possibility, I’ll give you a good default list to start with. It is simple and basic, and if you’d like, you can add or remove certain chapters. But if you are totally new to writing marketing plans, it is probably best to stick to this formula.

1. Foreword

2. Introduction

3. Business Domain

→ Business definition

→ Mission and Vision

→ Business objectives

4. Analysis

→ Internal analysis

→ External analysis


→ SWOT analysis

→ SWOT conclusion – optional

6. Confrontation matrix

7. Strategic Options

→ Options matrix

→ Competitive strategy

8. Cross Cultural Management – optional

9. Strategic Advice

10. Marketing Mix

11. Implementation and monitoring

12. Conclusion (and final word)


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